DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Microwave
Oven Market in the US 2016-2020″ report to their offering.
The microwave oven market in the US to grow at a CAGR of 3.75% during
the period 2016-2020.
Microwave Oven Market in the US 2016-2020, has been prepared based on an
in-depth market analysis with inputs from industry experts. The report
covers the market landscape and its growth prospects over the coming
years. The report also includes a discussion of the key vendors
operating in this market.
Consumers are now preferring microwave ovens, which are energy-efficient
and have a high visual appeal. Consumers have started preferring
built-in microwave ovens and are willing to pay premium prices for
products that offer smart features or better aesthetic appeal. Consumers
prefer buying electronic and household appliances during seasonal sales
such as Black Friday and Cyber Monday.
Focusing on the aesthetic factors will be a key trend for market growth.
With the market for microwaves being highly mature and reaching the
declining stage in the product lifecycle, vendors are coming up with
different color options, styles, and designs to differentiate their
One of the major roadblocks faced by the vendors in this market is the
uniformity maintained across all large and small players. This allows
players to come up with new designs and colors. Most of these ovens come
with advanced speed-cook modes, interactive recipe databases, and in
colors that complement the kitchen décor, as well as in varying sizes,
which enable them to be used on the countertop or over the range. Some
of the vendors following this trend include Samsung, Panasonic, Kenmore,
LG, and Whirlpool.
For instance, LG released the LG Studio Over-the-Range Microwave Oven in
2015. This over-the-range microwave is aesthetically pleasing, with its
sleek flat door design, glass touch controls, distinctive handles, metal
dial knob, and a stainless steel finish. Another appliance manufacturer,
Smeg, focuses on the aesthetic factor of the microwave ovens, with the
Classic and the LINEA models in stainless steel for the US market.
The market is divided into the following segments based on geography:
Convection microwave oven
Grill microwave oven
Solo microwave oven
Other prominent vendors
For more information about this report visit http://www.researchandmarkets.com/research/rhvvtz/microwave_oven
Related Topics: Household