appliance repair, appliances

United States Microwave Oven Market 2016-2020 – Smart Homes Supplementing the Growth of Smart Microwave Ovens with Electrolux, GE, Sharp & Whirlpool Dominating – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Microwave

Oven Market in the US 2016-2020″ report to their offering.

The microwave oven market in the US to grow at a CAGR of 3.75% during

the period 2016-2020.

Microwave Oven Market in the US 2016-2020, has been prepared based on an

in-depth market analysis with inputs from industry experts. The report

covers the market landscape and its growth prospects over the coming

years. The report also includes a discussion of the key vendors

operating in this market.

Consumers are now preferring microwave ovens, which are energy-efficient

and have a high visual appeal. Consumers have started preferring

built-in microwave ovens and are willing to pay premium prices for

products that offer smart features or better aesthetic appeal. Consumers

prefer buying electronic and household appliances during seasonal sales

such as Black Friday and Cyber Monday.

Focusing on the aesthetic factors will be a key trend for market growth.

With the market for microwaves being highly mature and reaching the

declining stage in the product lifecycle, vendors are coming up with

different color options, styles, and designs to differentiate their

product offerings.

One of the major roadblocks faced by the vendors in this market is the

uniformity maintained across all large and small players. This allows

players to come up with new designs and colors. Most of these ovens come

with advanced speed-cook modes, interactive recipe databases, and in

colors that complement the kitchen décor, as well as in varying sizes,

which enable them to be used on the countertop or over the range. Some

of the vendors following this trend include Samsung, Panasonic, Kenmore,

LG, and Whirlpool.

For instance, LG released the LG Studio Over-the-Range Microwave Oven in

2015. This over-the-range microwave is aesthetically pleasing, with its

sleek flat door design, glass touch controls, distinctive handles, metal

dial knob, and a stainless steel finish. Another appliance manufacturer,

Smeg, focuses on the aesthetic factor of the microwave ovens, with the

Classic and the LINEA models in stainless steel for the US market.

The market is divided into the following segments based on geography:

Convection microwave oven

Grill microwave oven

Solo microwave oven

Key vendors





Other prominent vendors





LG Electronics




For more information about this report visit

Related Topics: Household



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